Gordon has over 20 years of experience as CEO and Independent Board Director of private equity and family owned, middle-market consumer businesses. He has a strong focus on the better-for-you food and beverage and healthy, active lifestyle sectors, including CEO roles at Redco Foods, Unreal Candy, Prince Sports and Mission. He has also served as Board member and advisor for Huron Capital and Khosla Ventures. In his early career Gordon held senior, international marketing roles for GlaxoSmithKline and Dunlop Sports based in the UK, and the Jeyes Group, based in Germany. Gordon grew up in the UK and is a graduate of Loughborough University.